AIR FREIGHT SOLUTIONS FOR POLAROID

Rhenus has a long-standing relationship with Polaroid, assisting with air & ocean shipping solutions for cameras and accessories from Asia, Europe and the US. With environmental concerns mounting, Polaroid is aiming to reduce its carbon footprint and keep emissions to a minimum.

Case Study

About Polaroid

Polaroid was founded by Edwin Land in 1937. The company originally produced ski goggles and 3D glasses for the US Army and Navy. It wasn’t until 1943 – when Land’s daughter asked why she couldn’t see a photograph of herself immediately – that the idea for the instant camera was born. Today, Polaroid is a global brand, loved across the world. It continues to create products that bring people together in meaningful ways.

Rhenus & Polaroid

The Logistics Challenge

Rhenus oversees the brand's logistics operations - from packaging to distribution by sea, air and road - as a fully managed service for Polaroid. Rhenus introduced Polaroid to RHEGREEN, the world's first carbon dioxide equivalent (CO₂e) reduction programme for the air freight industry.

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CHOOSING RHENUS

Rhenus has developed the world’s first carbon dioxide equivalent (CO₂e) reduction programme for the air freight industry. CO₂e is a combination of greenhouses gases that impact climate change. Called the RHEGREEN scheme, the solution is a free-of-charge calculation process. Based on aircraft type, fuel efficiency and distance travelled it recommends the least emissions-intensive route possible.
Where possible, Polaroid transports products via sea freight but if urgent shipments are required, between Amsterdam and Hong Kong, for example, the company’s policy is to opt for the greenest air freight option using RHEGREEN.
The RHEGREEN service has had a significant impact on Polaroid’s sustainability credentials, ensuring that its shipping routes remain as eco-friendly as possible.

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