A strong employer brand for a strong team
A clear and lived employer brand is a decisive factor for employee loyalty and satisfaction. It strengthens the sense of community, promotes exchange and ensures a high level of identification with the company. Companies with a strong internal corporate culture also record significantly higher employee satisfaction and lower staff turnover.
Dr. Joana Baetz, CHRO of the Rhenus Group and a member of the Management Board, explains: "Our employees are the heart of Rhenus – their commitment, their ideas and their entrepreneurial spirit drive us forward. We not only want to attract talented people with our new employer brand, but above all retain our existing employees in the long term and support them in their development. Empowered by You is more than just a guiding principle – it is a clear commitment to the people who shape Rhenus every day. Together, we are creating a culture of appreciation, trust and further development."
Four pillars of the new employer brand
The new Rhenus employer branding concept is based on four central pillars that define the employer value proposition:
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Entrepreneurship: Employees are encouraged to take responsibility and drive innovation.
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Purpose: Rhenus has an impact beyond logistics and shapes industries and economies.
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Opportunities: The focus is on career paths, further training opportunities and flexibility.
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Community: Team spirit, diversity and a strong corporate culture are fundamental components.
From creative concept to global brand: the new employer brand comes to life
The introduction of the new employer brand is deliberately starting internally: As a first step, it will be brought to life in the global teams in order to create enthusiasm and further strengthen team cohesion. This includes company-wide information campaigns, interactive formats and opportunities for dialog.
One highlight is the Rhenus Empower Tour – an interactive roadshow through German and international Rhenus sites. A tour truck will be stopping off at various sites in Germany to experience the new identity and vision together with the employees.
In the long term, Empowered by You is intended to further develop a corporate culture in which all employees see themselves as part of a strong community – and as proud ambassadors of the Rhenus Group.
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