The sushi tradition is over 500 years old. Salmon in sushi is a Norwegian invention from the late 1980s. Only after about ten years did sushi lovers become convinced that Norwegian salmon tastes great as a sushi topping. Today, fresh Norwegian salmon is a popular sushi delicacy in Seoul, in Asia and around the world.
Transport of fresh fish is an exciting display of precision, industry knowledge, and of strong relationships. It's about finding the right and most efficient transport route, while adhering to the stringent timeframes.
“If we take on a mission to transport fresh salmon from Norway to Seoul, we are also taking on a mission against time. It is important to be able to deliver the fish as fresh as possible”, says Trond Ørjan Olsen, Regional Director Fresh, North-West Region at Rhenus Logistics Norway.
Born and raised in Finnmark, he knows Northern Norway and its challenges. With over 30 years of experience, an extensive network, and core competence in the perishables industry, Olsen is a specialist in shipping fresh fish.
The innovative solutions for shipping seafood of Rhenus Logistics aim to bring joy to the fish lovers in Asia and other parts of the world, while the demand provides steady business opportunities for small communities in Northern Norway.
“When we take on an assignment, we are sure to be able the deliver the precious cargo to the right time. With us, you get honest answers,” Olsen confirms.
Understanding the local and international links in the supply chain, paired with precise planning at origin and destination are key when transporting fresh commodities. “There is no room for mistakes,” he points out.
The offices at Skøyen in Oslo are Rhenus Logistics' Norwegian operations centre. From there, complex logistics tasks are managed and carried out based on knowledge of logistics in Norway, Scandinavia, Europe and the rest of the world.
Rhenus Logistics Norway AS entered the Nordic market in 2022. Now Trond Ørjan is one of 14 experienced and forward-looking people in the Norwegian company that includes 5 fresh fish forwarding experts. In the Rhenus family worldwide, he has more than 39,000 like-minded colleagues.
“It is important for our customers to know that they will only deal with one Rhenus representative when booking deliveries,” he says.
“Our solutions are adapted to the customers' needs, so an in-depth understanding of the business and a close relationship between the customer and us is the key to a successful assignment,” he mentions further. “Therefore, you do not need to contact a call centre to find out how your shipment is doing. You speak directly with your single point of contact at Rhenus. This is "The Rhenus Way",” says Trond Ørjan Olsen.
At the same time, Rhenus is fully aware that we have to make a big effort to reduce emissions of greenhouse gases. The Rhenus Group has therefore set itself the goal to offer carbon-neutral full-container-load (FCL) services globally by 2045.
About Rhenus
The Rhenus Group is one of the leading logistics specialists with global business operations and annual turnover amounting to EUR 8.6 billion. 39,000 employees work at 1,120 business sites and develop innovative solutions along the complete supply chain. Whether providing transport, warehousing, customs clearance or value-added services, the family-owned business pools its operations in various business units where the needs of customers are the major focus at all times.